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A Solution to the Student Debt Crisis

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University is supposed to set up students for financial and social success, however, in today’s world, most students leave university with the burden of large amounts of student loan debt. I am lucky enough to have my parents pay for university, but many of my friends will have to leave with a student loan. On average, students leaving university in 2018 left with a crushing £36.000 of student debt (Bolton, 2019). Coming from Germany, where the average undergraduate degree costs around £1.700, it is difficult to comprehend why further education leaves students unable to chase their goals, only hindering them and taking their financial freedom instead (Chamie, 2017). Not only is the student loan system a liability for students, but for the government as well. Student loans are written off after 30 years, and only 30% of full-time undergraduate students will ever pay back their loan in full. Therefore, the government loses millions of pounds a year due to unpaid loans (Chamie, 2017; Coughlan, 2018). If the government is willing to offer these benefits to students already, why should they not incentivize the student loan system further? 

I believe that through further state sponsoring, such as having lower income classes pay little to no tuition fees, and taking away money from military spending, England could pave the way to a better society. It can be argued that this creates too many graduates, however when citizens can change from lower to middle class, contributing to the economy in a bigger part then they were before, it can only be beneficial. Also, free education does not mean that everyone goes to university. This therefore promotes equality, and leaves students able to follow their dreams (instead of taking the highest paying job), meaning a more specialized workforce. 

In my opinion, the student loan and the university system should undergo a restructuring.

Credit to:

Bolton, P. (2019) Student Loan Statistics. Available at:

https://researchbriefings.parliament.uk/ResearchBriefing/Summary/SN01079

(Accessed: 17 February 2020)

Chamie, J. (2017) Student Debt Rising Worldwide. Available at:

https://yaleglobal.yale.edu/content/student-debt-rising-worldwide

(Accessed: 17 February 2020)

Coughlan, S. (2018) ‘Student loans heading for trillion pounds’, BBC, 11 June, Available at:

https://www.bbc.co.uk/news/education-44433569 (Accessed: 17 February 2020)

Why Businesses should use Social Media Marketing

Social media is an engrained pillar of communication in our modern world, and without it, our world would look different today. It enables us to communicate with people all over the world, finding likeminded individuals and communities, and engaging us with hours upon hours of content. Especially among the younger generations, social media is becoming the main form of communication, other than verbally talking to one another. 

42% of our total population uses social media, such as Facebook, Instagram, LinkedIn, snapchat and many more, meaning that 3.2 billion people can be accessed through these channels (Smith, 2019). Users spend an 2 hours and 22 minutes a day on social media, and Facebook earned a staggering 9.16 billion USD in ad revenue in 2017 (Smith, 2019). This shows that social media marketing is a growing market, and here to stay. The benefit of social media marketing is not only a large audience, but also a targeted audience. This is because due to data collection, people interested in your product can easily be targeted by advertisements. Additionally, it builds brand awareness and loyal followers. Successful accounts such as slimjim on Instagram or Wendy’s on Twitter have amassed hundreds of thousands of followers, providing them with an awareness across the globe, and inciting customers to purchase their products. 

As I personally either want to work in a large business or start up later on in life, I can only highly recommend any business to work on finding a social media strategy that works for them. Creating an engaging community is a great way to build a brand and set up the company for future success, just by customers being aware, and loyal to the brand through effective social media marketing. 

Credits to:

Smith, K. (2019). The Importance of Social Media in Business for Entrepreneurial Success. [online] Digital Marketing Blog. Available at: https://www.lyfemarketing.com/blog/importance-social-media-business/ [Accessed 8 Mar. 2020].

How can Ageing populations be financially viable?

Living in today’s society, where the average life expectancy continues to increase, and healthcare continues to improve, most developed economies will be affected by an ageing population. This can be seen as an opportunity, with new markets emerging, or as a threat to a countries GDP and productivity rate.  Living in Germany, which has one of the oldest populations, I am sure that my country will have to deal with this problem soon. Personally, I am concerned about my retirement, since the public retirement fund will have too few working adults, meaning that I will have to pay large fees for current retirees, and have little left once I reach the retirement age. 

By 2050, the WHO has calculated that there will be 2.1 billion seniors, meaning individuals 60 and over (Irving, 2018). In the US alone, Americans over 50 control 80% of the household wealth, and will have a spending power of 15 trillion USD by 2020 (Irving, 2018). This will force existing industries and new industries to be established, as there will simply be a need for them to flourish. This can be anything, from care-homes to new foods (easier to chew), lifelong learning on campus, smart homes, and many more. Studies have also shown -completed by BMW-, that intergenerational work teams are more productive, with older workers mentoring younger employees (Irving, 2018). This not only benefits society, but also companies bottom line. 

However, it can also be argued that it will be tough to provide social security and public services to an ageing population, while maintaining economic growth. A Chinese study has found that an ageing population can reduce the annual per capita GDP growth rate by 0.4% below its potential, due to a decline in labour participation and a slowdown in productivity (Dhaliwal, 2016). 

I believe that an ageing population will bring forth new challenges for society as a whole, especially in developed nations. It is our generations future problem, and therefore it is essential that we are aware of it, and we need businesses and governments to be aware of the ageing populations, and create strategies and solutions to effectively continue future economic and social growth. 

Credits to:

Dhaliwal, K. (2016). Harmful effects of the ageing population on the economy – University of Kent. [online] The University of Kent. Available at: https://www.kent.ac.uk/news/society/11994/harmful-effects-of-the-ageing-population-on-the-economy [Accessed 6 Mar. 2020].

Irving, P. (2018). Aging Populations: A Blessing For Business. [online] Forbes. Available at: https://www.forbes.com/sites/nextavenue/2018/02/23/aging-populations-a-blessing-for-business/#163b8bcd7a77 [Accessed 6 Mar. 2020].

The impact of Migration on the UK

Immigration is a controversial topic across the world. Perception of immigrants varies from individuals and country to country, but generally people either are for, or against immigration. Especially in the UK, where one of the main reasons to leave the EU was for the United Kingdom to take back control of immigration, opposing the free movement within the EU -if individuals have an EU passport- (Edwards, 2017). 

Personally, I believe that legal immigration is a benefit for everyone involved. Being an immigrant myself, coming from Germany to study in the UK (due to wanting to study in English), I can only hope that everyone accepts me. I also believe that there is a difference between immigration, and illegal immigration, with legal migration being beneficial for the economy, and illegal not, as the illegal immigrants are not registered with the government. 

Legal immigration can be seen as a bad thing, however, two thirds of immigrants coming to the UK already have a job offer when they arrive, and 50% are already university graduates (Real Business, 2017). Also, 16% of the UK workforce was born overseas, and if every migrants withdrew their labour for a day, it would cost the UK £328 million (Real Business, 2017). This shows how dependent and interconnected the English economy already is. Migrants don’t only contribute to the economy, but also bring fresh ideas, due to being schooled in a different environment, offering new solutions to challenges than born and bred UK workers (Department for Business Innovation and Skills, 2015). Often immigrants also fill in gaps in sectors where additional manpower is needed, such as in the technological sector (Department for Business Innovation and Skills, 2015).

However, I can understand that if immigrants do not assimilate into the workforce properly, or don’t integrate in work teams, it can be an issue for businesses. This is because due to not socializing with the work team, it has a harmful effect on the group work morale (Department for Business Innovation and Skills, 2015). This usually only happens in lower skilled industries. 

Therefore, I believe that immigration is beneficial for the UK economy, but it has to be done properly, with managers enforcing assimilation strategies for their overseas born employees. 

Credits to:

Department for Business Innovation and Skills (2015). The impacts of migrant workers on UK Business. UK Government.

Edwards, J. (2017). Racists are in for a big surprise when they see what happens to immigration after Brexit. [online] Business Insider. Available at: https://www.businessinsider.com/immigration-after-brexit-2017-11?r=US&IR=T [Accessed 5 Mar. 2020].

Real Business. (2017). The loss of UK migration and its impact on British business. [online] Available at: https://realbusiness.co.uk/loss-uk-migration-impact-british-business/ [Accessed 5 Mar. 2020].

Artificial Intelligence and the Future of Business

Artificial intelligence is a topic that either intrigues or scares people. In my opinion, artificial intelligence is going to positively transform the business world. In 2018, the World Economic Forum predicted that AI will create 58 million new jobs in the next five years, and that repetitive, mundane tasks will be eliminated because of it (Gibbons, 2020). In the trucking world, self-driving trucks will also have a deep impact, as they can drive without pauses, make less mistakes and are cheaper than a driver, with Ubers self-driving truck completing its first 150 mile shipment in October 2019 (Adobe, 2020). 

However, not only low skill jobs such as at assembly lines and driving will be completed by AI, jobs such as marketers and accountants can be replaced by AI. This is because marketing is increasingly moving to a personalized product for the consumer, and AI can easily analyze customer profiles, make connections and offer the best deals for companies and customers -as said by Simon Morris, the Senior Marketing Director at Adobe (Adobe, 2020). Similarly, AI can process financial data at an unmatchable rate to human accountants, with minimal to no mistakes, erasing the need for large accounting departments at multinational companies.  

I think that we are currently in the process of adopting AI into the business world, with basic tasks already being automated, and many exciting AI processes being available to businesses and consumers in the next decade. It will solve problems for companies, and make life easier for the end consumer. In terms of it taking jobs away from human employees, I think that this really depends on if the next wave of AI will assist and enhances, or replaces employees. In terms for the end consumer, AI just needs to be implemented in a natural way, and have an interface easy to understand and suit consumers. I also believe that AI needs to be limited to a certain extent, meaning that it should not be used for malicious purposes. I am excited to see what the future of AI has in stock for businesses and the consumer. 

Credits to:

Adobe.com. (2020). Is Artificial Intelligence On The Brink Of Changing Business Forever?. [online] Available at: https://www.adobe.com/insights/how-will-artificial-intelligence-impact-business.html [Accessed 2 Mar. 2020].

Gibbons, S. (2020). The Technology Of The Future Is Changing Business Today. [online] Forbes.com. Available at: https://www.forbes.com/sites/serenitygibbons/2019/09/19/the-technology-of-the-future-is-changing-business-today/#280d88ae4fe1 [Accessed 2 Mar. 2020].

Transnational companies and Airlines should be afraid of coronavirus

As the Coronavirus continues to spread around the world, continuing into Europe and African countries way outside of Wuhan, China, I asked myself the question of what the impact all the halted productions will be on the global economy. Due to quarantines severely limiting companies’ ability to receive and supply raw materials and products, supply chains (many of which originate in China) are suffering, globally. Jaguar land rover, has already warned that it could run out of car parts in its British Factories within weeks, similarly with Apple, which signaled the alarm of iPhone shortages (Partington, 2020). Airlines, which also recieve a large portion, 60% of their revenue from commericial passengers will also face a severe shortage of customers, as more countries implement travel bans (Investopedia, 2019).

I believe that the central and national banks are prepared for an economic downturn for several months (if the virus continues to spread at a high rate), however, if more countries and areas will become quarantined, it also forces companies to search for alternative suppliers and producers. This generates bureaucracy and difficult negotiations, further delaying production and slowing cash flow for all companies. Smaller businesses may be unable to cover the cost of halting production for an extended period of time, and I believe that without a cash injection from the government, many sole traders will cease to exist. Similarily, if customers dissapear from airlines, government intervention such as cash injections and nationalization of airlines might become a reality. Consumption hasn’t disappeared, it just been halted, but depending on the length of this period, it will have severe impacts on the global economy if not dealt with appropriately (Ft.com, 2020). 

The next few months of 2020 will decide whether transatinal businesses and airlines will be able to survive 2020. Additionally, the global economy will struggle due to the interconnectedness of the world’s supply chains, and the effect of the coronavirus quarantines on them. 

Credit to:

Ft.com. (2020). Global stocks tumble after Italy’s coronavirus lockdown. [online] Available at: https://www.ft.com/content/5ec9aeae-56a1-11ea-a528-dd0f971febbc [Accessed 24 Feb. 2020].

Partington, R. (2020). Economic impact of coronavirus outbreak deepens. [online] the Guardian. Available at: https://www.theguardian.com/business/2020/feb/23/economic-impact-of-coronavirus-outbreak-deepens [Accessed 24 Feb. 2020].

Investopedia, 2019. Which Passengers Make The Most Money For Airlines?. [online] Investopedia. Available at: <https://www.investopedia.com/ask/answers/041315/how-much-revenue-airline-industry-comes-business-travelers-compared-leisure-travelers.asp&gt; [Accessed 25 March 2020].

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